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We methodically examine users and their needs in order to bring context and understanding to the design process of the user experience. We utilize a number of strategies, tools, and procedures to arrive at findings, discover facts, and identify issues. We make use of various activities during the development process's generative/ideation and evaluative/validation stages.
  • Empathy Mapping

  • Product concept testing

  • Market testing

  • In-home use test (i-HUT)

  • Usability Testing

  • Central  Location Test (CLT)

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