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MARKET RESEARCH

We gather, analyze and interpret information about a market, about the past, present and potential customers for the product or service. We research on the characteristics, spending habits, location and needs of the target market, the industry as a whole and the competition. GVA does all this to ensure that you have the relevant data to help solve marketing challenges.

  • Brand audits

  • Brand Distribution Data Insights

  • Consumer/Market Insights & Perception Analysis

  • Customer Satisfaction Survey (CSAT)

  • Net Promoter Score (NPS)

  • Customer Effort Scores (CES)

  • Competitor Analysis/Intelligence

  • Brand Health Tracking (BHT)

  • Usage & Attitude Survey (U&A)

  • Mystery shopping

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